selling 100% -- are done for a while, barraza 100%. so we'll take the rest of it and saw that for you. we say no, we can't do it that way. they say that to everybody else does it. so it's not that way it has made a big difference. it takes a little discipline, which i have very little is normally, but iceberg out for the best. i mean, it's a better thing for everybody, for the sponsors, visitors, for us and i'm glad we've done it that way. yes. >> hi, this is kind of a continuation to that point. this has been wonderful. have you thought about expanding into other areas like a global conference or other publishing or other kinds of properties, whether they are present or generating or not to kind of x and the brand into those kind of various? >> well yeah, we look at everything, you know.